Updated on February 7, 2026
Introduction
Convert Yesterday CRO Inc. ("we," "us," or "our") is a corporation registered in Ontario, Canada, specializing in Conversion Rate Optimization (CRO) consulting and forensic site auditing. We are committed to maintaining the highest standards of privacy and data security for our clients and website visitors.
This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with the Canadian federal Personal Information Protection and Electronic Documents Act (PIPEDA). By engaging with our website or services, you acknowledge and consent to the practices described herein.
Information We Collect
We collect only the information necessary to provide our specialized consulting services and to manage our business relationship with you.
Information You Provide Directly:
When you book an audit, contact us for a consultation, or subscribe to our insights, we may collect:
Identity Data: Full name and business title.
Contact Data: Business email address and phone number.
Professional Data: Website URL, company name, and specific friction points you wish to address.
Transactional Data: Details regarding payments for services (processed through secure third-party providers).
Information Collected Automatically:
To optimize our own digital performance, we collect non-identifying technical data via cookies and analytics tools:
Technical Data: IP address, browser type, and operating system.
Usage Data: How you navigate our site, pages viewed, and the duration of your visit.
Forensic Analysis and Client Data
As a CRO firm, our work often involves the technical review of our clients' proprietary data. In the course of a "Surgical Strike" audit or deep-dive analysis, we may be granted temporary access to your third-party analytics platforms (e.g., Google Analytics, Hotjar, or CRM data).
We handle this data with strict professional confidentiality:
No Retention: We do not download or store your customers' personal information for our own use.
Limited Scope: Access is used solely to identify conversion friction and provide optimization recommendations.
No Disclosure: We do not share, sell, or trade any data derived from your website's performance with outside parties.
How We Use Your Information
Your information is used to ensure a seamless, high-value consulting experience:
To deliver and manage the CRO services and audits you have requested.
To communicate regarding project timelines, technical findings, and administrative updates.
To process secure payments and maintain accurate financial records.
To improve our methodology by analyzing how users interact with our own site.
To comply with legal and regulatory obligations as an Ontario corporation.
Disclosure and Third-Party Providers
We do not sell your personal information. We only share data with trusted third-party service providers who assist us in our operations (such as secure cloud hosting, payment processing, or CRM management). These partners are contractually bound to protect your data and are prohibited from using it for any other purpose.
International Data Transfers
While Convert Yesterday CRO Inc. is based in Mississauga, Ontario, some of our technical service providers may store data on servers located in the United States or other jurisdictions. Information stored outside of Canada is subject to the laws of those jurisdictions, which may differ from Canadian privacy laws.
Cookies and Tracking Technologies
We use cookies to enhance your experience and gather analytics on site performance. You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. Please note that some parts of the site may not function properly if cookies are disabled.
Data Security and Retention
Security: We employ industry-standard administrative and technical safeguards to protect your personal information against unauthorized access, loss, or theft.
Retention: We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by Canadian law for tax and accounting purposes.
Your Rights and Access
Under PIPEDA, you have the right to:
Request a copy of the personal information we hold about you.
Request the correction of any inaccurate or incomplete data.
Withdraw your consent for the use of your data (subject to legal or contractual restrictions).
Contact Our Privacy Officer
Convert Yesterday CRO Inc. has designated a Privacy Officer to oversee our compliance with this policy. For any questions, requests, or concerns, please contact:
Convert Yesterday CRO Inc.
Attention: The Privacy Officer
Email: privacy@convertyesterday.com
Mailing Address: 5232 Tenth Line W, Mississauga, ON, L5M7V2