Stop losing the customers

you already paid for.

More revenue. Same traffic. Forged at Google.

Book Your Audit

Trusted by teams at

  • CANADA GOOSE

What is a 15% lift worth to you?

Monthly Revenue$10,000
$0$1M
Conversion Rate Improvement15%
0%100%
Monthly Incremental Revenue$1,500
Annual Incremental Revenue$18,000
Monthly Revenue$10,000
$0$1M
Conversion Rate Improvement15%
0%100%
Monthly Incremental Revenue$1,500
Annual Incremental Revenue$18,000

You don't have a traffic problem.
You have a revenue leak.

Every recommendation is grounded in evidence, experience, and observed outcomes from real CRO audits not assumptions or templates.

Desktop UX

Stop the "browser" fatigue with elite interface

logic.

Stop the "browser" fatigue with elite interface logic.

Mobile Web

13 years of Google insights to master the "Thumb-Zone" economy.

App Optimization

Converting intent into action within the walled gardens of iOS and Android.

Engineer + Designer + Google Veteran

Most CRO recommendations fail by treating data, behaviour, and execution separately. This work brings them together.

• The Engineer

Studied under Geoffrey Hinton, the Godfather of AI

I understand the code behind the click.

• The Designer

Master’s in Human-Centered Design - U of T.

I design for how humans actually think, not how we wish they did.

• The Veteran

13 years at Google. Founding lead for Page Speed Insights

I've seen the raw data of what converts and what doesn't.

Your Site. My Screen. Zero Friction.

Most consultants send you a PDF and walk away. We do the work together. In a live, over-the-shoulder session, I’ll walk through your site to show you exactly where your users are getting stuck and how to fix it.

Book Your Audit

Book Your Audit

See How the Audit Works

See How the Audit Works

Choose the level of precision you need.

Whether you're a team of 1 or a team of 100, I'm here to help.

The Triage

$499

30 Mins

Live Consultation

Full Transcript

Executive Summary

Book Your Audit

Most Popular

The Diagnostic

$999

60 Mins

Everything in 30 Mins

Video Recording

Low-Effort/High-Impact Change Matrix

Book Your Audit

The Protocol

$1,999

90 Mins

Everything in 60 Mins

10-Page User Experience Audit with Recommendations

GA4 Drop-off Assessment

Book Your Audit

The Strategic Engine

Starting from

$10k/mo

Monthly Retainer

Fractional Growth Executive

Monthly GA4 Funnel Analysis

Quarterly Executive ROI Reports

Apply for Retainer

What happens after you book.

A simple, four-step roadmap to uncovering your hidden revenue. No jargon, no stress—just results.

01

02

03

04

The Discovery

Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.

Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.

The Discovery

Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.

Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.

01

The Deep Dive

Before we ever meet, I put my 13 years of Google experience and my background in Computer Science and Human-Centered Design to work for you. I’ll spend time auditing your site from both a technical and a user-experience lens, identifying exactly where friction is costing you sales and leads.

02

The Session

This is where the magic happens. We’ll meet via Google Meet, where I’ll share my screen and walk you through the key parts of your site that need immediate attention. Depending on your selected package, this session will run between 30 and 90 minutes of focused, high-impact strategy.

03

The Handoff

After our session, you will have everything you need to move ahead with confidence. All packages include a full transcript of our call so you don’t have to worry about taking notes. Higher-tier audits will also receive the meeting recording and a prioritized technical roadmap to hand directly to your development team.

04

01

02

03

04

The Discovery

Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.

Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.

The Person Behind the Audit.

Convert Yesterday isn’t run by a team of juniors or a rotating account manager. Every audit is personally led by Billal — combining deep product experience, human-centered design, and technical rigor to diagnose conversion friction at its source.

Most conversion experts follow the rules of the modern web.


I spent thirteen years at Google helping write them.


As a founding lead on Page Speed Insights and the author of multiple global Think with Google studies on landing page optimization, I have analyzed how the world's best-performing sites actually convert. Not theory. Not trends. Raw data from billions of real interactions.


My approach combines a Computer Science foundation with a Master's in Human-Centered Design, both from the University of Toronto. That dual lens lets me find what others miss: the exact technical and behavioural friction points quietly suppressing your revenue.


No guesswork. No junior analysts. No recycled playbooks.


Just a founder who has spent 17 years obsessing over one question: why do people who could buy, not buy?


I built Convert Yesterday to answer it.


Together, we'll find your revenue.

Billal Qureshi

Most conversion experts follow the rules of the modern web.


I spent thirteen years at Google helping write them.


As a founding lead on Page Speed Insights and the author of multiple global Think with Google studies on landing page optimization, I have analyzed how the world's best-performing sites actually convert. Not theory. Not trends. Raw data from billions of real interactions.


My approach combines a Computer Science foundation with a Master's in Human-Centered Design, both from the University of Toronto. That dual lens lets me find what others miss: the exact technical and behavioural friction points quietly suppressing your revenue.


No guesswork. No junior analysts. No recycled playbooks.


Just a founder who has spent 17 years obsessing over one question: why do people who could buy, not buy?


I built Convert Yesterday to answer it.


Together, we'll find your revenue.

Billal Qureshi

Why Convert Yesterday wins.

Not an agency. Not a tool. A precision instrument.

Convert Yesterday
Other CRO Agencies
Direct Expert Access
Press “0” for Billal
Junior Account Managers
Technical Pedigree
Google / Page Speed Insights
General Marketing Background
Strategy Logic
Engineering + Human-Centered Design
Creative Gut Feeling
Revenue Guarantee
180-Day 100% Refund
No Performance Liability
Deliverables
You get Billal. Not a deck.
PDF Slide Decks

Direct Expert Access

Other CRO Agencies

Junior Account Managers

Convert Yesterday

Press "0" for Billal

Technical Pedigree

Convert Yesterday

General Marketing Background

Convert Yesterday

Google / Page Speed Insights

Strategy Logic

Other CRO Agencies

Creative Gut Feeling

Convert Yesterday

Engineering + Human-Centered Design

Revenue Guarantee

Other CRO Agencies

No Performance Liability

Convert Yesterday

180-Day 100% Refund

Deliverables

Other CRO Agencies

PDF Slide Decks

Convert Yesterday

You get Billal. Not a deck.

Successes from the field.

Examples of audit-led decisions and the outcomes they produced focused on what changed, why it mattered, and what was learned.

  • "Billal didn't just run tests; he fundamentally improved how our customers discover and interact with our products online."

    +28%

    Boost in conversions originating from the virtual try-on feature

    +14%

    Increase in repeat customer purchase rate within 90 days

    -19%

    Drop in friction-related exit rates on individual product pages

  • "Billal's a premier voice on web optimization who understands e-commerce logic better than anyone. He completely removed the friction from our checkout experience."

    +24%

    Increase in mobile conversion rate across all product lines

    -15%

    Reduction in cart abandonment during the final checkout step

    +$1.2M

    Projected annual revenue lift from newly optimized user flows

  • "Billal's methodical approach to the user journey made navigating our digital booking flow as reliable and straightforward as visiting our physical pharmacies."

    +32%

    Lift in online prescription refill completions

    +18%

    Increase in average order value for over-the-counter products

    -22%

    Decrease in bounce rate on core service and location pages

  • "Billal didn't just run tests; he fundamentally improved how our customers discover and interact with our products online."

    +28%

    Boost in conversions originating from the virtual try-on feature

    +14%

    Increase in repeat customer purchase rate within
    90 days

    -19%

    Drop in friction-related exit rates on individual product pages

  • "Billal's a premier voice on web optimization who understands e-commerce logic better than anyone. He completely removed the friction from our checkout experience."

    +24%

    Increase in mobile conversion rate across all product lines

    -15%

    Reduction in cart abandonment during the final checkout step

    +$1.2M

    Projected annual revenue lift from newly optimized user flows

  • "Billal's methodical approach to the user journey made navigating our digital booking flow as reliable and straightforward as visiting our physical pharmacies."

    +32%

    Lift in online prescription refill completions

    +18%

    Increase in average order value for over-the-counter products

    -22%

    Decrease in bounce rate on core service and location pages

  • "Billal didn't just run tests; he fundamentally improved how our customers discover and interact with our products online."

    +28%

    Boost in conversions originating from the virtual try-on feature

    +14%

    Increase in repeat customer purchase rate within
    90 days

    -19%

    Drop in friction-related exit rates on individual product pages

  • "Billal's a premier voice on web optimization who understands e-commerce logic better than anyone. He completely removed the friction from our checkout experience."

    +24%

    Increase in mobile conversion rate across all product lines

    -15%

    Reduction in cart abandonment during the final checkout step

    +$1.2M

    Projected annual revenue lift from newly optimized user flows

  • "Billal's methodical approach to the user journey made navigating our digital booking flow as reliable and straightforward as visiting our physical pharmacies."

    +32%

    Lift in online prescription refill completions

    +18%

    Increase in average order value for over-the-counter products

    -22%

    Decrease in bounce rate on core service and location pages

Voices from the work.

What clients share after working through complex conversion challenges together.

  • "Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."

    Global Retail

    President

  • “In an industry built on trust and security, Billal identified friction points we didn't even know existed. He treats conversion like a surgical strike.”

    Multinational Fintech

    CEO

  • “We’ve worked with dozens of agencies, but Billal is a category of one. He found more revenue in 90 minutes than our previous partners found in a year.”

    Luxury eCommerce

    Founder

  • “Finally, a consultant who speaks 'developer.' Because of his computer science background, his recommendations were ready for deployment on day one. No fluff, just code-backed growth.”

    Enterprise SaaS

    CTO

  • "Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."

    Global Retail

    President

  • "Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."

    Global Retail

    President

  • “In an industry built on trust and security, Billal identified friction points we didn't even know existed. He treats conversion like a surgical strike.”

    Multinational Fintech

    CEO

  • “We’ve worked with dozens of agencies, but Billal is a category of one. He found more revenue in 90 minutes than our previous partners found in a year.”

    Luxury eCommerce

    Founder

  • “Finally, a consultant who speaks 'developer.' Because of his computer science background, his recommendations were ready for deployment on day one. No fluff, just code-backed growth.”

    Enterprise SaaS

    CTO

  • "Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."

    Global Retail

    President

  • "Most consultants talk about tomorrow. Billal focused on the revenue we should have captured yesterday. His 'Found Revenue' approach is a game-changer for our bottom line."

    Luxury Travel Goods

    President

  • "His Master’s in Human-Centered Design is evident in every recommendation. He doesn't just optimize for clicks; he optimizes for the human on the other side of the screen."

    Healthcare & MedTech

    Director of UX

  • "Scaling a complex funnel requires a unique blend of math and empathy. Billal brought both, delivering a 10x ROI within the first quarter of implementation."

    Tier 1 Automotive

    CMO

  • "As a scaling startup, we couldn't afford a $8M-threshold consultant. Billal democratized that enterprise logic for us, and the results have been transformative for our growth."

    EdTech Startup

    Founder

  • "Billal helped build the standards of the modern web. His insights are essentially the playbook that the world's largest sites use to stay at the top."

    Global Retail

    President

  • "Most consultants talk about tomorrow. Billal focused on the revenue we should have captured yesterday. His 'Found Revenue' approach is a game-changer for our bottom line."

    Luxury Travel Goods

    President

  • "His Master’s in Human-Centered Design is evident in every recommendation. He doesn't just optimize for clicks; he optimizes for the human on the other side of the screen."

    Healthcare & MedTech

    Director of UX

  • "Scaling a complex funnel requires a unique blend of math and empathy. Billal brought both, delivering a 10x ROI within the first quarter of implementation."

    Tier 1 Automotive

    CMO

  • "As a scaling startup, we couldn't afford a $8M-threshold consultant. Billal democratized that enterprise logic for us, and the results have been transformative for our growth."

    EdTech Startup

    Founder

  • "Billal helped build the standards of the modern web. His insights are essentially the playbook that the world's largest sites use to stay at the top."

    Global Retail

    President

Trusted by teams at

  • CANADA GOOSE

Stop losing the customers

you already paid for.

More revenue. Same traffic. Forged at Google.

Book Your Audit

Questions That Matter.

Answers to common questions about how the work is done, who it’s for, and when it makes sense.

Is it really Billal Qureshi doing the audit?

Yes. When you book a session at convertyesterday.com, you are pressing “0” for the expert. I do not outsource my audits to junior staff or AI bots. You get my 20 years of experience, from my engineering roots at the University of Toronto to leading mobile insights at Google, directly focused on your business.

How does the 6-month performance guarantee work?
My site is small. Is this only for enterprise brands?
What if I’m not a “technical” person?
What do I need to have ready before our session?
Can we really find “Found Revenue” in just 30 or 60 minutes?
Does this work for SaaS, Lead-Gen, and B2B, or just E-commerce?
What happens after the Google Meet ends?
What if I need ongoing help instead of a one-time audit?
Why is the cost higher than other “SEO” or “Marketing” audits?
Is it really Billal Qureshi doing the audit?

Yes. When you book a session at convertyesterday.com, you are pressing “0” for the expert. I do not outsource my audits to junior staff or AI bots. You get my 20 years of experience, from my engineering roots at the University of Toronto to leading mobile insights at Google, directly focused on your business.

How does the 6-month performance guarantee work?
My site is small. Is this only for enterprise brands?
What if I’m not a “technical” person?
What do I need to have ready before our session?
Can we really find “Found Revenue” in just 30 or 60 minutes?
Does this work for SaaS, Lead-Gen, and B2B, or just E-commerce?
What happens after the Google Meet ends?
What if I need ongoing help instead of a one-time audit?
Why is the cost higher than other “SEO” or “Marketing” audits?

Problem

Approach

Pricing

Process

Comparison

Case Study

Testimonials

FAQs

Apply for Retainer

Your traffic deserves

better conversions

Book your audit

Problem

Approach

Pricing

Process

Comparison

Case Study

Testimonials

FAQs

© 2026. All rights reserved

Privacy Policy

Crafted by

Your traffic deserves

better conversions

Book your audit

Problem

Approach

Pricing

Process

Comparison

Case Study

Testimonials

FAQs

© 2026. All rights reserved

Privacy Policy

Crafted by

Your traffic deserves

better conversions

Book your audit

Problem

Approach

Pricing

Process

Comparison

Case Study

Testimonials

FAQs

© 2026. All rights reserved

Privacy Policy

Crafted by